Effective Date: July 11, 2025
Company: 101 Life Ltd (Company No. 15015466)
Trading As: Life 101 / Fasting 101
Registered Office: 27 Cottages Road, Seaham, County Durham, SR7 7RL
Contact Email: hello@life101.app
Websites: www.life101.app / www.fasting101.app plus all subdomain
1. Introduction
This Privacy Policy explains how Life 101 (“we”, “our”, “us”) collects, uses, stores, and protects your personal data when you interact with our websites, apps, coaching programs, or related services.
We are committed to safeguarding your privacy and ensuring full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our services, you consent to the data practices described in this policy.
2. Information We Collect
We may collect the following types of personal information:
a) Personal Identifiers
- Full name
- Email address
- Contact details (e.g., phone number, social handles)
b) Lifestyle & Health Information
Voluntarily submitted via check-ins, app forms, or messaging platforms:
- Weight, height, body composition
- Fasting and eating windows
- Sleep, training, energy, productivity, and wellbeing data
- Notes, reflections, goals, and AI-generated reports
- Media such as pictures, videos, voice notes
c) Demographic Information
- Age
- Gender
- Ethnic background (optional)
d) Payment Information
- Credit/debit card details (handled securely via third-party processors such as Stripe)
3. How We Use Your Data
We process your data for the following purposes:
- To personalise coaching services and generate feedback
- To track progress and lifestyle trends
- To deliver purchases and program content
- To provide customer support
- To notify you about platform updates or promotions (you can opt out anytime)
Legal basis for processing: Consent, contract performance, and legitimate interests.
4. AI and Automated Analysis
Our platform may use artificial intelligence (AI) tools, including integrations with OpenAI, to:
- Analyse check-ins and behavioural patterns
- Generate personalised reports and insights
- Improve platform features and coaching systems
⚠️ We do not submit personally identifiable information to AI systems. Only anonymised inputs are processed.
Do not enter sensitive medical or financial information into the app or check-in fields.
5. Sharing Your Information
We do not sell, rent, or trade your personal data.
We may share data with trusted providers who help us operate (e.g., hosting, analytics, or customer support services). These providers are required to handle your data securely and in accordance with UK GDPR.
We may disclose your information:
- To comply with legal obligations
- To protect the safety or rights of Life 101 or its users
- In connection with a company restructure, merger, or acquisition
6. How Long We Retain Your Data
We retain personal data only as long as necessary:
- To fulfil the purpose it was collected for
- To comply with legal, tax, or reporting obligations
- Until you request deletion (see Section 8)
7. Cookies & Tracking Technologies
Our websites may use cookies or similar tools to:
- Improve user experience
- Track usage and analytics (e.g., Google Analytics)
- Store session preferences
You can disable cookies via your browser settings, but some features may not function properly.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (with some legal exceptions)
- Withdraw consent at any time
- Request a copy of your data in a portable format
To exercise these rights, contact: hello@life101.app
9. Security Measures
We take data security seriously and use the following safeguards:
- Encrypted data storage
- Secure hosting (e.g., Google Cloud, BigQuery)
- Wordfence and SSL protection
- Access limited to authorised personnel only
Please note that no system can guarantee 100% security. We work continuously to protect your information to the best of our ability.
10. Children’s Privacy
Our services are not intended for users under the age of 13.
We do not knowingly collect or process data from children under 13. If we become aware of such data, we will delete it immediately.
11. Marketing Communications
You may receive emails or messages about offers, platform updates, or new content.
You can unsubscribe at any time by clicking the unsubscribe link in any email or emailing us directly.
12. Third-Party Links and Integrations
Our platform may contain links to third-party sites (e.g., WhatsApp groups, Zoom, Instagram).
We are not responsible for the privacy practices or content of external services. Please review their privacy policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
If significant changes are made, we will notify you via:
- Email
- Platform notification
- Update on our website
Your continued use of the platform after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions or complaints about this Privacy Policy or your data, please contact:
Life 101
Operated by 101 Life Ltd
📍 27 Cottages Road, Seaham, County Durham, SR7 7RL
📧 hello@life101.app
🌐 www.life101.app / www.fasting101.app
📞 07495 790560